When Publicis united four distinct agencies under the Publicis.Sapient umbrella, my team at Digitas won the pitch to develop its brand identity. We created a simple yet flexible system that visualizes the combined “superpowers” of each agency through a periodic-table-inspired icon system—collaborating with a cross-agency team to bring it to life.
PROJECT COLLABORATORS
Jimmy Alleman
Allison Bistrong
Chiny Chewning