Unicorns on Wax

In my role at the global marketing agency DigitasLBi, I had the opportunity to visit and work in offices worldwide. In every city, I met agency employees who shared a common thread beyond their professional roles: a passion for music.

Discovering that these talented individuals had formed office bands, I was inspired to bring their music to life in a unique way. I challenged each band to cover a song iconic to their city, reflecting its musical heritage.

We compiled these tracks onto a 10" vinyl record titled "Unicorns on Wax: Volume 1" a nod to DigitasLBi's unicorn identity. Released as a giveaway to employees, new hires, and prospective clients, the album also featured on the DigitasLBi website as a symbol of the uniqueness and allure of our agency culture.

This project was more than a showcase of musical talent; it became a testament to the unity and cultural richness within DigitasLBi, reinforcing our identity through the universal language of music. The enthusiastic reception, punctuated by glowing feedback from employees who felt more connected than ever, highlighted how music could bridge diverse geographies and create a shared sense of community.