In 2014, Miller Lite brought back their retro can design for a limited time. The overwhelming support on social media led to an extended shelf life. In fact, it's still in use today!
Tweets like these welcomed the retro can back to stores:
We designed a poster to commemorate the fans and their comments that brought this can design back permanently. This hand-lettered poster depicts the retro can, illustrated with their enthusiastic tweets.
We printed the posters in Milwaukee, where Miller Lite is brewed, mixing real hops and barley from the brewery into the ink.
We also printed a limited number of posters on aluminum sheets, mirroring the material used for the cans.
To say thanks, Miller Lite gave the poster to everyone whose words appeared on it. In the end, it was all about the fans/cans.
PROJECT COLLABORATORS
Julian Baker
Bill Matznick
Matthew Weiner
Trevor Kuhn
Kirsten Kuhlmann