The screen lights up, the crowd tunes in from homes around the world, and the first note resonates through the virtual space. This isn't just any online concert—it's an exclusive performance for the colleagues and clients of GTB.
Stereo 550, which I launched in 2008 at WPP's Team Detroit (later GTB, and now VML), was a defining element of the agency’s culture. During COVID, when I rejoined WPP, I seized the opportunity to transition these exclusive music showcases online, significantly expanding their reach. For the first time, colleagues and clients worldwide could enjoy these performances.
Stereo 550 not only continued to showcase exceptional musical talent but also celebrated agency leadership. Executives from various offices introduced the artists, and their live performances were followed by engaging interviews.
As 'Stereo 550' embraced the virtual stage, it underscored the unifying power of music. The enthusiastic global engagement and positive feedback were incredibly rewarding, reinforcing the value that music can bring to corporate culture.
PROJECT COLLABORATORS
Dean Ditto
Kevin Karolak
Shawn Walla
Theresa Taylor