In an era where merging creativity with technology is essential, I initiated a project to revolutionize the use of QR codes in marketing.
Traditional black-and-white QR codes are like using vintage skeleton keys to unlock modern doors. After spotting these innovative codes on Reddit, I championed their adoption across WPP, with Coca-Cola becoming the first brand to implement this advancement.
When scanned, these five distinct “Q-ART” codes each open Coca-Cola’s ‘Be Who You Are (Real Magic)’ music video by Jon Batiste. Here’s the teaser:
These artful codes elevate the brand experience, offering fans a taste of ‘Real Magic,’ and set a new benchmark in advertising by transforming AI art into a dynamic, functional medium. This initiative not only enhanced Coca-Cola’s reputation for innovative and engaging marketing but also garnered industry headlines.
Coca-Cola’s efforts in the AI space throughout 2023, including this project, earned the top spot in AdAge’s list of top 5 AI Activations of 2023.
