PlayStation Experience is an annual event where new games are revealed. In its second year, the convention moved to San Francisco. We created these posters to hype the arrival of everything people love about Playstation coming to the Bay Area.
We showed Uncharted's Nathan Drake scaling the Golden Gate Bridge, and the Boy and Trico from The Last Guardian gazing out toward Alcatraz.
We depicted someone who hiked up to SF's most famous vista but would rather be looking into his Playstation VR headset.
The posters started as social content and wild-postings. The response was so enthusiastic that Sony printed 1,000 of each to give away with purchases at the convention's merch store. They were so popular that fans waited in line 1.5 hours just to buy something so they could grab our limited-edition posters.
PROJECT COLLABORATORS
Andy Gregg
Shelby Rodeffer
Brad Meyers