Magic Trick Concert Poster

For Jack White's 2022 Vegas concert, I created the Magic Trick Concert Poster, a unique, interactive memento for fans.

Inspired by the grand tradition of magic in Las Vegas and paying tribute to legendary magician Harry Blackstone, Jr., the poster depicts Jack performing Blackstone's famous Floating Lightbulb illusion.

The back of the poster includes instructions styled after classic magic books, so you can perform a trick where Jack White appears to read your friend's mind.

This works by having someone think of a Jack White song and then revealing their song title inside the seemingly solid white lightbulb on the poster. The song appears when the lightbulb is photographed with a smartphone’s flash.

Four days before the show, I received an exciting call inviting me to perform magic as the opening act in Las Vegas.

The Magic Trick Concert Poster was celebrated for its creativity and originality, winning Gold at the Clio Music Awards. This success led to a relationship with The Clios, who I am currently collaborating with on next year's award show.