AdForum hosts exclusive, invitation-only summits where agency executives present their positioning strategies, standout talent, and best work to top search consultants and global marketers. It’s a critical step in shaping perception and winning future business.
After helping lead WPP’s successful 2019 AdForum presentation in London, I was asked to shape our 2020 showcase when COVID-19 forced a pivot to a virtual format. In June 2020, with remote production still in its infancy, I transformed three hours of self-recorded content from WPP’s global leadership into a compelling 45-minute experience. I developed a graphic and narrative structure to bring consistency, energy, and clarity to the program. The process challenged us to invent quickly, adapt creatively, and rethink how WPP could present itself in a rapidly changing world. The timelapse below gives a quick glimpse of the structure, scale, and tone of the program.