In 2024, I won a gold, silver, bronze, and two shortlists at The Clio Music Awards. Following this, The Clios invited me to design the look for their 2025 awards.
Inspired by Muse by Clio's "Art of the Album" series, I imagined each Clio Music Awards communication as an album cover, designing them as vinyl LPs, singles, cassettes, and compact discs—tailored for both physical and digital placements. The campaign unfolded in stages, beginning with the initial Awards Show Announcement and Call for Entries.
Next was the Extended Deadline Announcement:
Then we introduced the Jury Chairs:
Followed by the Full Jury (124 jurors, including myself):
Behind the design: Originally, I planned to create a unique album cover for each juror. As proof of concept, I designed covers for three members of the previous year’s jury. Ultimately, we opted for a more cohesive approach, with each jury group differentiated by a unique highlight color.
Each juror received their cover in multiple formats for social media.
Compilation albums featured the full juries:
It was then time for the Final Deadline:
Our campaign concluded with the Live Show Announcement:
Due to the January 2025 Southern California wildfires, the live event was cancelled and event resources were redirected to help support those in need.