On Black Friday, the day Cards Against Humanity is known for unveiling unique promotions, they announced they were leaving the game business and launching a potato chip called Prongles. That same night, a Jonas Brother called Prongles the “Best marketing of 2017.”
In addition to the branding, packaging, POP display, social posts, and website, we produced the Prongles jingle “Once You Pop” which autoplays on the site. If you try to turn it down, it just gets louder. Enjoy this guided tour of the website:
After creating a viral smash, the Monday following Black Friday, Cards Against Humanity left the potato chip business and went back into the game business.
PROJECT COLLABORATORS
Cards Against Humanity
Andy Gregg
Julian Baker
Mick Champayne
Craig Badynee
Maggie Allen