While EVP of Marketing & Growth at WPP, I created a video series to give the WPP Board a deeper look into our Cannes award-winning work. Each short film focused on a key insight or untold story—shared by the people who made it.
I developed and produced the series in collaboration with WPP’s Corporate Strategy team, who oversaw the structure of Board meetings. I wrote the narrative introductions and conducted all interviews, selecting moments that offered the clearest behind-the-scenes perspective. The films were curated to reflect a range of agency types, regions, and clients, and were first presented live to the Board by WPP’s CMO—who introduced them by sharing the business case: that awards aren’t just recognition for our clients, people, and OpCos—they’re also drivers of business growth.
Following the meeting, the videos were made available for ongoing access on a dedicated site.
Each video offered a brief, focused, and candid look at work the Board already knew well—revealing context they wouldn’t have seen in the case studies.