Summer Festival Posters

For a series of posters designed for music festivals sponsored by Miller Lite, we seamlessly integrated the brand into each festival's unique setting.

Our goal was to transcend traditional corporate sponsorship visuals by weaving the iconic Miller Lite can into the fabric of each event.

At Governor's Ball, the can transforms into an amplifier. At Bonnaroo, it takes on the form of an RV. In Austin, it integrates into the skyline, and at Milwaukee's Summerfest, it becomes one of the venue's iconic gondolas.

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This design strategy positioned Miller Lite as an integral part of the festival experience, capturing the audience’s attention on social media with engaging poster giveaways that enhanced awareness of Miller Lite’s festival sponsorships. The project's success was recognized with a Chicago Addy Award and inclusion in Communication Arts' 2015 Illustration Annual, underscoring our successful fusion of brand with culture.