Modern Recognition

At the height of the NFT craze, The Coca-Cola Company launched the Keough Award, named after former CEO Don Keough, who once said, "To quit taking risks is a serious risk!"

This award recognized the company's top-performing global business unit. Presented at a virtual town hall, we developed a carbon-neutral NFT to immortalize the winning team's achievement.

The animated bottle cap alternates between revealing Don Keough's quote and the winning team's name.

Leading the project at WPP, my role encompassed account management, strategy, and creative direction. I engaged the innovation and design teams at Grey NY and the animation team at Hogarth, both WPP agencies, to develop this accolade, merging Coca-Cola's rich heritage with a progressive vision.