Join The Tribe

Lacrosse players, with their unique strengths, skills, and personalities, are a powerful tribe bound by their love of the game. For this Brine campaign, we embodied this unity by designing tribal masks with Brine equipment and giving players the digital tools to create their own.

Displayed below are a selection of the 5,000+ unique masks crafted by individual lacrosse players using our app.

Simultaneously with launching this campaign for Brine, we also launched a campaign for Warrior (another New Balance lacrosse brand).