Language of the lost

For the London-based social media agency Lost Boys, we created an identity that not only captures the essence of communication but also communicates—drawing inspiration from the Hobo Code of the 1930s.

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We developed a "Lost Boys Code" for use in all agency communications.

This code serves as a conversation starter on business cards, email signatures, and more.

We provided the agency with guidelines on how to grow and evolve their code.

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